OBJECTIVES
A return to a poetic, fresh and ‘pure’ fashion magazine is the main aim.
A magazine that makes a cultural statement, a statement against homogenisation and for individuality. Our feeling is that existing fashion magazines are defined too much by marketing and reasoned thinking. The designers’ messages and information are no longer communicated, little justice is done to their ideas, and the desire to score means that all magazines have started to look like each other, with the same advertisements, the same sections and the same approaches.
A magazine that is made out of respect for the design and the designer.
A magazine in which we want to question fashion because we are fascinated by it.
A magazine in which we want to use the designers’ parameters we love:
passion, emotion, fascination, spontaneity, craftsmanship, authenticity.
Therefore A MAGAZINE is conceived and designed in the same way as a fashion designer creates a new collection every season.
To guarantee that the magazine remains surprising, varied and innovative we invite a new guest curator for each issue.
A MAGAZINE is clearly a unique niche product – both on the conceptual and the advertorial level.

WHO?
Centred around A MAGAZINE is a creative team of editors, the guest curator – who will be an international fashion designer, group or fashion house – and an international network of contributors.
Each of his collaborations – with an artist, a photographer, a scenographer, a filmmaker, a choreographer – started with a conversation. Sometimes, as is apparent from interviews within this issue, a few words were enough to realise beautiful projects, develop special friendships, build things that transcend the ordinary.
Every magazine is a new story.

FACTS
A MAGAZINE is published twice a year. The first issue (Martin Margiela) was launched in June 2004,
the second (Yohji Yamamoto) at the beginning of January 2005 at Pitti Uomo in Florence, the third (Haider Ackermann) during his summer show in Paris. We try to link the release on an event or a special moment. The 4th issue, released june 2006 was curated by Jun Takahashi [UNDERCOVER], followed by Martine Sitbon, Veronique Branquinho and Kris Van Assche.

A MAGAZINE #8 curated by Tisci (Givenchy) is out now.

A MAGAZINE #9 curated by Proenza Schouler is planned spring 2009.

TARGET GROUP
A MAGAZINE readers are an international culturally involved group of people interested in fashion - fashion designers, fashion students, graphic designers, art directors, architects, artists, curators, photographers, make-up artists, journalists.
All people who are looking and longing for a different fashion magazine, more authentic and pure than the mainstream glossies of today.

DISTRIBUTION
A MAGAZINE is distributed:
• world-wide by professional distributors :
Idea Books (Amsterdam) for book- and museum shops, fashion- boutiques, concept stores,…
Export Press (Paris) for the better press shops.
• free to 500 important fashion journalists and to Flanders Fashion Institute’s world-wide network

A MAGAZINE is available in Austria, Belgium, Denmark, Finland, France, Germany,
Great-Britain, Greece, Hungary, Italy, Portugal, Russia, Spain, Sweden, the Netherlands,
Japan, China, Hong-Kong, Taiwan, Korea, Singapore, Thailand, New Zealand, Australia,
South-Africa, Canada, U.S.A. …a.o.

ADVERTISING
PARTNERSHIPS
Because we wish to oppose ‘globalisation’, we take up a clear and controversial position when it comes to adverts. We ask the major advertisers to depart from the usual marketing strategy and opt for a new creative adventure.
If possible we look for advertisements as an essential part of the statement and the philosophy of the magazine. The expression ‘tailor made publicity’ sounds good in our ears.
Compared to traditional advertising the uniqueness of the magazine lies in the fact that the advertisers are more considered as ‘partners’, who are interested in the niche market of the magazine and who consider an ‘advertisement feature ’in the spirit of the magazine important for their approach of a very specific and characteristic international niche market.